What if living well isn't about having more, but about creating more of what matters?

THE ART OF LIVING WELL

LIFESTYLE BRANDS · CREATIVE DIRECTION · PHOTOGRAPHY

Kelly Eileen & Co. is the creative home of entrepreneur, photographer, and creative director Kelly Shroads. With a career spanning photography, brand development, and e-commerce, Kelly brings a thoughtful, lifestyle-driven approach to everything she creates. From building the established wellness brand Luxury Spa Robes to collaborating on creative projects, her work is rooted in a love of beautiful experiences, meaningful connections, and the art of living well.

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  • Beyond the products we sell are the experiences we create, encouraging care for ourselves and others while making everyday life feel extraordinary.

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  • The best ideas begin with curiosity and a vision for how we want people to feel. Creative direction is the art of turning that vision into something beautiful, purposeful, and real.

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  • Photography invites us to see the familiar in unexpected ways, revealing the beauty and essence of the people, places, and experiences that make life feel good.

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CREATIVE BY NATURE

A BIT ABOUT KELLY

Creativity has always been at the heart of how I experience the world and connect with others. With a background in photography, entrepreneurship, and creative direction, I've spent my career bringing ideas to life and creating experiences that inspire connection, joy, and a sense of well-being. I'm naturally curious, grounded, and drawn to the possibilities in people and ideas. Whether I'm building a brand, exploring somewhere new, or bringing people together, I'm happiest when I'm creating something that sparks joy, encourages connection, and makes life a little richer.

My Story

  • We believe...

    The richest experiences in life aren't found in having more, but in being more present. In slowing down, caring for ourselves and others, connecting with nature, and nurturing our creativity. It's about choosing quality over quantity, generosity over excess, and finding joy in the life we have the power to create.

    WE’D LOVE TO WORK WITH YOU